Reem Khouri is the Founder and CEO of Kaamen Inc. a social enterprise that designs and implements innovative high impact models. Kaamen focuses on renewing organizations’ economic and social contracts with societies to ensure long-term profitability, high impact and sustainability through design thinking and social innovation journeys and aligning stakeholders towards a collective impact.
Since establishing Kaamen in 2014, Reem has designed the concept, impact model, business model, financial model and parts of the curricula for Alf Darb in addition to an impact measurement mechanism. Alf Darb is a social enterprise founded by HRH Princess Reema Bandar Al Saud whose mission is to provide access to opportunities in order to drive greater contributions to Saudi society. Alf Darb is breaking even in 2017, one year earlier than expected. It has signed large clients such as Carrefour and the Louis Vuitton group in Saudi Arabia and the impact of the curricula that Kaamen co-designed resulted in managers responding with 100% rate regarding higher performance in the workplace, a positive reflection of values in the workplace and higher commitment. More importantly, in 2016, Kaamen has invested in training and coaching the team as well as mentoring the management team of Alf Darb who today are fully independent allowing Kaamen’s role to evolve to an advisory one.
Reem has trained more than 150 social entrepreneurs in Riyadh, Khobar and Jeddah as part of the Saudi National Creative Initiative, in Kuala Lumpur in Malaysia with the Malaysian Government through the Malaysian Global Innovation Creativity Centre and in Amman, Jordan with the Digital Opportunity Trust and the MIT Arab Enterprise Forum.
Furthermore, Reem is faculty at the Amani Institute where she conducts a post-graduate course on shared interests, impact design principles and impact mapping in Nairobi, Kenya and Sao Paolo, Brazil. Amani Institute aims to o develop next-generation talent to address social challenges by creating a higher education model that offers future leaders opportunities to get an intensive experience of cross-boundary work, develop practical skills to build their professional toolkit, and understand the personal journey this work requires in order to be effective and sustainable as an individual over time.
Reem has also designed and implemented a social innovation journey for Jordan River Foundation that included stakeholders’ engagement, team building, impact design and mapping to streamline and build the capacity of both the Community Empowerment Program and Child Safety Program. The journeys aimed to design impactful, lean and scalable models as well as build the capacity of the team with access to methodologies and tools to design innovative models that are human-centric, efficient, strategic and impactful as well as tangible ways to derive impact indicators and metrics. Jordan River Foundation is a Jordanian non-profit, non-governmental organization (NGO) established in 1995 and Chaired by Her Majesty Queen Rania Al Abdullah. In August 2016, the board and Her Majesty Queen Rania Al Abdullah approved the new models and the planning for the first pilot is underway.
She has also designed and implemented a social innovation design-thinking journey focusing on revisiting and re-designing the impact model of the Abdul Hamid Shoman Foundation and derived impact indicators for their efforts. Founded in 1978 by the Arab Bank, the foundation’s mission is to invest in cultural and social innovation to positively impact the communities they serve through thought leadership, arts, literature, and innovation.
Reem is currently acting as an advisor to the General Sports Authority in the Kingdom of Saudi Arabia, supporting in aligning the impact of four National Transformation Initiatives with Vision 2030 and designing a collective impact framework for a sports economy.
Reem currently serves on the board of directors of Ruwwad for Development, a regional not for profit private sector-led community empowerment organization that operates in Jordan, Palestine, Lebanon and Egypt. She is also the Vice Chairman of the Board of Ruwwad Micro Venture Fund, and served as a member of the board of the National Micro-finance Bank of Jordan from 2014 until 2016.
She serves on the advisory boards of Nakhweh, the first Arab volunteer web-matching platform and the Demeter Network, an entrepreneurs support network in growth markets.
She was listed in 2015 and 2016 as one of the 100 most influential Arabs under 40 by Arabian Business magazine.
Reem worked for more than 6 years with Aramex, one of the leading global logistics and transportation solutions providers, and the first company from the Arab world to go public on the NASDAQ stock exchange, serving on its sustainability council and working with the company's founder and CEO on sustainability, strategy, research and entrepreneurial initiatives.
Reem’s responsibilities included managing the CEO's projects, carrying strategic due diligence for the CEO's public engagements and was responsible for projects and initiatives related to entrepreneurship, support to SMEs, education and human capital development, forging institutional partnerships with strategic stakeholders, sustainability and corporate social responsibility as well as deployment of new initiatives and providing support to various functions within Aramex and Ruwwad.
She also managed Fadi Ghandour’s philanthropic and social investments and supported his investments in startups and social entrepreneurs.
Prior to joining Aramex, Reem served as a financial and commercial coordinator and assistant to the financial manager at the Gaza Power Generating Company (GPGC, the first independent power plant company in the Palestinian Occupied territories, a MORGANTI Group subsidiary). During her time at GPGC, her responsibilities included market research and project briefs for investments, working on the financial model for GPGC and its budget, support with negotiations with third parties concerning National Gas projects, support in negotiations regarding insurance with OPIC and negotiations with the bank for restructuring loan payments.
Reem is fluent in Arabic, French and English.